Blogs

IBC resolution plans routinely give operational creditors 0%. Banks take haircuts; MSME suppliers take extinction — and nobody tracks the downstream contagion.

A web of Su-Kam alumni stories — engineers, marketers, and operators Kunwer Sachdev mentored, who later built companies of their own.

Vinod Bansal joined as a marketing fresher, led Su-Kam’s nationwide dhaba-board installations, then built Satvik — India’s spiritual ecosystem — later backed by Cycle Pure Agarbatti.

Solar inverters, charge controllers, dealer training, Su-Kam YouTube education, Solar Yatra, and a long solar patent trail — the pioneer system behind Solar Man of India.

Twenty-four founder essays on category creation, dhaba boards, YouTube, Facebook, Walmart, India Today PR, exports, and speakership — how Su-Kam sold before it scaled.

Building Su-Kam’s marketing team: dealer education, product managers, long-service culture, and the Power-Doc product launch.

Power on Wheels took Su-Kam inverters on the road — a demonstration van that sold by showing, not only telling.

Sales Ka Bazigar was Su-Kam’s TV format to discover and train sales talent — grand finale stage and what the show taught the team.

How a 2004 highway lunch stop became Su-Kam dhaba boards — outdoor marketing that put the inverter brand on India’s roads.

Series consolidated The Manufacturing Mirage is now part of The IBC Files Those four chapters continue as Parts 16–19 of