Building Su-Kam: Sales, Brand & Distribution
Twenty-four founder essays on category creation, dhaba boards, YouTube, Facebook, Walmart, India Today PR, exports, and speakership — how Su-Kam sold before it scaled.
Blogs
Blogs
How We Built Su-Kam’s Marketing Team — Before Digital Marketing Was a Department
Marketing team creation
Blogs
Sales Ka Bazigar — The TV Show I Made to Find Sales Talent No MBA Was Producing
Sales Ka Bazigar TV show
Blogs
SU-KAM Boards at Highway Dhabas — The Grassroots Brand Play Vodafone Copied Later
Dhaba boards across India
Manufacturing Mirage: IBC, Patents, Hardware, and Reform
The Manufacturing Mirage · Hub How Startup India hype and IBC wrecked Indian manufacturing Part 1: Two Hundred Products and
What Needs to Change: Section 29A, the Clock, and a Manufacturing Comeback
The Manufacturing Mirage · Part 4 of 4 How Startup India hype and IBC wrecked Indian manufacturing Part 1: Two
The IBC Liquidation Machine: Videocon, Educomp, Hero Electric
IBC liquidation machine: Videocon CIRP from 2018 is still a court file; Educomp’s 2023 plan was not implemented; Hero Electric was liquidated in 2026 after a 47.66% vote. The 330-day rescue is the brochure.
Billions Raised, Factories Quiet: The VC Hardware Graveyard
VC hardware graveyard: software capital met a plant. Ola Electric lost e-scooter leadership after IPO. Log9 hit NCLT. Altigreen halted Malur. Euler is the contrast — a 2023 cut, then Hero capital.
77 Patents Dispersed: After IBC, China Filled the Markets Su-Kam Built
Su-Kam 77 patents sat in a going manufacturer. CIRP scattered the R&D. By 2024 Chinese inverter brands held majority share in markets Su-Kam had built.