A Frustration Move
January 2017: The Birth of Energy Education
In January 2017, I sat in front of a camera and did something I had never done before — I spoke directly to the people of India. Not through an advertisement. Not through a press release. Just me, talking candidly about why I felt compelled to start an educational YouTube channel about solar energy and power.
The Problem I Could Not Stop Thinking About
By 2017, Su-Kam had been building inverters, UPS systems, and solar products for nearly three decades. We were selling across 70 countries. Our R&D team had filed more patents than any other company in the Indian power backup industry.
But I kept encountering the same problem: Ordinary Indians had almost no understanding of how electricity actually worked in their own homes. You cannot make a good decision about something you do not understand.
What Most Indians Did Not Know
LED Bulb
Ceiling Fan
1.5 Ton AC
Run that AC for five hours a day and you have consumed 10 units of electricity. This isn’t a complicated calculation—but nobody was teaching it. Not schools, not the government, and certainly not electricity boards.
Why YouTube, and Why in 2017
By 2017, YouTube had reached every corner of India. A farmer in rural Haryana or a shopkeeper in Tamil Nadu could finally access knowledge for free. I had spent my career solving distribution problems in hardware; here was the same problem solved in software.
The channel was built on a simple principle: Explain everything. Not as advertisements—as genuine tutorials useful to everyone, whether they bought Su-Kam or not.
What I Want You to Take From This
If you are a founder building something genuinely new, you have a responsibility that goes beyond the product itself. You have to educate the market.
Energy affects every Indian family, every single day. The work of energy education in India is nowhere near finished.
Disclaimer: Kunwer Sachdev is no longer associated with Su-Kam Power Systems Ltd. in any capacity — neither as a director, shareholder, employee, nor advisor. He has no involvement in Su-Kam’s current operations, products, services, or warranties. Anyone purchasing Su-Kam products or dealing with Su-Kam Power Systems Ltd. does so entirely at their own discretion. Kunwer Sachdev shall not be held responsible for any product quality, service, warranty claims, or business dealings with Su-Kam.
Kunwer Sachdev
Founder of Su-Kam and Kunwwer.ai, and mentor at Su-vastika and several other companies — the “Inverter Man of India.” Read his story →