Power On Wheels — The Moving Demonstration Van That Sold Inverters Before the Customer Reached Home
Power on Wheels took Su-Kam inverters on the road — a demonstration van that sold by showing, not only telling.
Blogs
Sales Ka Bazigar — The TV Show I Made to Find Sales Talent No MBA Was Producing
Sales Ka Bazigar was Su-Kam’s TV format to discover and train sales talent — grand finale stage and what the show taught the team.
SU-KAM Dhaba Boards — How a 2004 Highway Lunch Stop Etched the Brand into India’s Roads
How a 2004 highway lunch stop became Su-Kam dhaba boards — outdoor marketing that put the inverter brand on India’s roads.
The Manufacturing Mirage → now The IBC Files (Parts 16–19)
Series consolidated The Manufacturing Mirage is now part of The IBC Files Those four chapters continue as Parts 16–19 of
What Needs to Change: Section 29A, the Clock, and a Manufacturing Comeback
THE IBC FILES · PART 19 OF 19 The The IBC Files of 4 How Startup India hype and IBC
The IBC Liquidation Machine: Videocon, Educomp, Hero Electric
IBC liquidation machine: Videocon CIRP from 2018 is still a court file; Educomp’s 2023 plan was not implemented; Hero Electric was liquidated in 2026 after a 47.66% vote. The 330-day rescue is the brochure.
Billions Raised, Factories Quiet: The VC Hardware Graveyard
VC hardware graveyard: software capital met a plant. Ola Electric lost e-scooter leadership after IPO. Log9 hit NCLT. Altigreen halted Malur. Euler is the contrast — a 2023 cut, then Hero capital.
77 Patents Dispersed: After IBC, China Filled the Markets Su-Kam Built
Su-Kam 77 patents sat in a going manufacturer. CIRP scattered the R&D. By 2024 Chinese inverter brands held majority share in markets Su-Kam had built.
The Wealth Center Shifts: India vs. The Monetization Trap
The India gold deposit scheme could unlock about $400 billion of household gold if jewellers and tax immunity make GMS 2.0 work.
The Paper Empire: Part 4 — The Wealth Center Shifts: India vs. The Monetization Trap
Why Indian households hold an estimated 25,000–30,000+ metric tonnes of physical gold, why the Gold Monetization Trap fails against civilizational instinct, and the actionable blueprint from a four-part macro series.