Beyond the Product: Su-kam’s Distribution Strategy #2

Su-kam's remarkable success can be attributed in large part to its unwavering commitment to product training. While many competitors focused on offering discounts and securing orders, Su-kam recognized the power of educating its dealer network…

Dangerous Personality Trait

What personality trait in people raises a red flag with you? There are people who talk of them being religious and talk about how much they believe in God and they are fearful to God and don't do things wrong. They are afraid…

Revolutionizing Rural Lives: The Tractor Inverter

As the founder of Su-kam, I was always seeking innovative solutions for rural communities challenges. A pivotal moment came during a meeting with Mr. Rohtas Mal, then Managing Director of Escorts. Mr Mal proposed a groundbreaking…

From Business Mogul to Entrepreneur: A Second Chance

Acceptance of Failure If one has to come out of a failure, then the most challenging side is to accept the failure and accept the situation that I have failed. Once that acceptance is done, half the job is done, as most of us take much time…

“Su-Kam Saga: A Case for Rethinking the IBC”

Why are Fair Value and Liquidation Value Determined under the IBC? The Insolvency and Bankruptcy Code (IBC) of India mandates the determination of Fair Value and Liquidation Value for a corporate debtor undergoing insolvency proceedings. These…

IBBI guidelines issued for the COC in haste

Ibbi guidelines for CoC need monitoring mechanism, say IBC experts | Finance News - Business Standard (business-standard.com) The major point that came out from this High Court judgement was that the COC sold the company at a price which…

From the Inside Out: Building a Brand Through Employee Empowerment

When I embarked on the journey to create Su-Kam, I understood that a strong brand wasn't merely a logo or a tagline but a reflection of the company's soul. However, my initial approach was traditional: focus on the product, the market,…

Beyond the Technical Skills: What Makes a Great Product Manager?

Kunwer Sachdev, the founder of Su-kam, has a wealth of experience in product management and has launched numerous successful and unsuccessful products. He believes that building solid relationships is essential for effective product…

Is Your Stabilizer Holding You Back? Innovation at Su-kam

Introduction The Power Guard, a revolutionary power protection device, was born out of a vision to safeguard homes and offices from the detrimental effects of…

Su-kam’s Plastic Inverter: A Safety Revolution in Home Power

In the bustling world of electrical appliances, Su-kam, a trailblazer in the Indian market, carved a niche with its groundbreaking innovation: the Chic inverter. This revolutionary product, born out of a quest for safety and aesthetics,…