Kunwwer Sachdev’s journey with Su-Kam is a powerful testament to the transformative potential of entrepreneurial vision fueled by a deep understanding of societal needs. His story, as captured in the 2016 interview, transcends mere business success, embodying a mission to democratize power and champion sustainable energy.
Sachdev’s narrative begins with a simple, relatable frustration: the recurring failure of his home inverter. This frustration, however, wasn’t met with resignation, but with a relentless curiosity and a determination to understand the underlying issues. His self-taught foray into the world of power electronics, despite a background in statistics and law, underscores a core principle: necessity breeds innovation. He didn’t just identify a market gap; he recognized a systemic problem – the prevalence of substandard, unreliable power solutions plaguing Indian households.
His response was revolutionary. “My aim was to provide products based on best technology to Indian consumers,” he stated. This wasn’t just a marketing slogan; it was a driving force that propelled Su-Kam to become a pioneer in the Indian power solutions industry. The establishment of an in-house R&D facility, a rarity at the time, allowed Su-Kam to develop cutting-edge technologies indigenously. This focus on innovation led to groundbreaking products like sine wave inverters and plastic body home UPS, a term Su-Kam itself coined.
The company’s growth, from a fledgling startup to an international powerhouse with a presence in 90 countries, is a remarkable “Make in India” success story. Sachdev’s emphasis on understanding the specific needs of the Indian market, and extending that understanding to similar markets in Africa and Southeast Asia, allowed Su-Kam to thrive even in the face of potential competition from cheaper imports. “We understood the problems of the needs of our people and offered solutions with technology,” he asserted.
However, Sachdev’s vision extends beyond mere product development. He recognized a critical challenge: the lack of consumer awareness regarding power electronics. “I realized that the biggest challenge in our sector is that the consumers lack knowledge about power electronics,” he acknowledged. This realization led to a proactive effort to educate consumers through engaging animation videos, leveraging digital platforms to reach millions. This commitment to empowering consumers with knowledge is a crucial aspect of Su-Kam’s mission.
Looking forward, Sachdev’s focus on solar energy reflects a forward-thinking approach to sustainable development. “We aim to take green solar energy to each and every home in India,” he declared. This vision is not just about selling solar products; it’s about enabling a paradigm shift towards decentralized, clean energy. The development of hybrid solar inverters, touchscreen solar off-grid inverters, and remote monitoring systems demonstrates Su-Kam’s commitment to innovation in the solar space.
Kunwer Sachdev’s story is a compelling narrative of entrepreneurial grit, technological innovation, and a deep-seated commitment to social impact. His journey with Su-Kam serves as an inspiration, proving that a vision rooted in addressing real-world problems can lead to both commercial success and meaningful societal change. His mindset centered around solving problems, innovating for the average Indian, and educating the masses, has and will continue to be a powerful model for aspiring entrepreneurs.
Disclaimer: It is important to note that while Mr. Kunwer Sachdev founded Su-Kam Power Systems, he is no longer associated with the company as of 2019. Any information regarding his involvement in the company’s operations, strategies, or future plans reflects his tenure prior to that date. Therefore, any discussions or analyses of Su-Kam Power Systems should be considered in the context of his past contributions and not his current association with the company.