The Dollar Business’ Aamir H. Kaki interviews Kunwer Sachdev — the Indian MNC selling 250+ products in 90 countries, holding the record for the only Indian firm in its industry with 100+ patents. His pitch: serve global markets with local knowledge.
The Dollar Business’ September 2016 interview with Kunwer Sachdev, Founder & MD of Su-Kam Power Systems Ltd., catches the company at true multinational scale — 250+ products, 90 country presence, 100+ patents filed — and lets Sachdev explain how a firm born in India’s unorganised power-backup trade ended up carrying an Indian brand into global markets.
Starting where nobody else wanted to
When Su-Kam entered in 1998, the power-backup industry in India was entirely unorganised. Consumers were forced to buy sub-standard inverters that broke down constantly. Sachdev tells The Dollar Business that Su-Kam became one of the first to treat the category as a real, branded, engineering-led product — and that decision is what created the platform for everything global that followed.
The 90-country footprint
The scale story is the one the magazine cares about most. Su-Kam ships 250+ products across 90 countries — not by parachuting a global template into each market, but by designing region-specific products that fit local voltages, use-cases and buyer expectations. That is the “local knowledge” part of the headline — it is not marketing language, it is an engineering discipline.
“We serve global markets with local knowledge.”— Kunwer Sachdev, Founder & MD, Su-Kam • The Dollar Business (September 2016)
100+ patents as the moat
Sachdev’s standing argument to The Dollar Business is that IP is what keeps Chinese and other low-cost competitors out of the segments Su-Kam actually competes in. Su-Kam holds the record for being the only Indian company in its industry to file over 100 patents. That is not vanity — it is why the company can sell into markets that Chinese products cannot access on IP or safety grounds.
We serve global markets with local knowledge — The Dollar Business →