Kunwer Sachdev
Founder of Su-Kam · Inverter Man of India · Builder of India’s First Solar Digital Community
“The Su-Kam Facebook page was never just a marketing page. It was where our whole family — 6 factories, hundreds of service centres, thousands of dealers from India to Burkina Faso — came together. Every achievement was shared. Every proud moment belonged to everyone.”
— Kunwer Sachdev, Founder, Su-Kam Power Systems
November 3, 2009 — Three Months After YouTube, We Built the Family Home on Facebook
On August 17, 2009, I launched the Su-Kam Solar YouTube channel — the first inverter company in India to go digital. Exactly three months later, on November 3, 2009, I created the Su-Kam Solar Facebook page.
If YouTube was where we educated the world about solar technology, Facebook was something entirely different. Facebook was where our family lived.
Su-Kam was not a small company. By the time we were at our peak, we had 6 factories, a corporate headquarters in Gurgaon, hundreds of service centres across India, and a dealer network spanning 90 countries. We were in Nigeria, Burkina Faso, Afghanistan, East Africa, Southeast Asia — everywhere power was unreliable and solar was the answer.
The Facebook page was how I connected all of them into one community. One place where a factory worker in Baddi, a dealer in Nigeria, a service centre in Gurgaon, and a customer in Kerala could all see the same Su-Kam story unfolding in real time.
📊 What that page built:
143,000+ followers — for a solar and inverter company in India, built entirely organically, starting in 2009 when Facebook had barely reached the Indian mainstream.
The Strategy — Every Part of Su-Kam Had a Voice
Most companies use their Facebook page as a one-way broadcast channel — push a post, hope people like it. I had a completely different idea.
I wanted every corner of Su-Kam’s ecosystem to contribute to the page. The strategy was simple:
🏭
6 Factories
Shared what new innovations were being created — new products coming off the line, new technology being tested
🔧
Dealer Network
Posted installation videos and photos — real installations happening across India and in 90 countries
📰
Media Coverage
Every press feature, TV appearance, magazine cover — shared immediately so the whole family could celebrate
🌍
Service Centres
Shared customer success stories — the moment someone’s village got reliable power for the first time
This was user-generated content before the term existed. It was community marketing before there were influencers. It was a living, breathing record of Su-Kam’s impact — created not just by the marketing team, but by every person who was proud to be part of the Su-Kam family.
The Proud Moments — When the Whole Family Celebrated Together
The posts that defined the Su-Kam Facebook page were not product advertisements. They were proud moments — shared so that every single person in the Su-Kam ecosystem could feel part of something bigger than themselves.
🗞️ India Today: “Solar Man” — The Day Su-Kam Made the National Cover
When India Today ran a feature calling Kunwer Sachdev the “Solar Man of India,” the Facebook page shared it immediately — tagged as #SuKaminNews #SolarMan #IndiaToday. Within hours, dealers from across the country were commenting and sharing. A service centre technician in Chennai felt as proud as the CEO in Gurgaon. That is what the page was built for.
🌍 Burkina Faso: “PROUD MOMENTS FOR SU-KAM!”
OAPI — the African Intellectual Property Organisation — hosted the 19th African Day of Technology and invited Su-Kam’s prestigious distributor from Burkina Faso to represent Su-Kam at their exhibition. The post celebrated it with those exact words: “PROUD MOMENTS FOR SU-KAM!” A dealer in West Africa, showcasing Indian solar technology at an African intellectual property event — and the whole 143,000-strong Su-Kam family saw it and shared it.
🌐 18 Countries in One Photo — The International Delegation Visit
Representatives from 18 countries visited Su-Kam’s Head Office and R&D facility in Gurgaon. The Facebook post showed the group photograph — dozens of people from different nations, holding Su-Kam’s distinctive yellow bags, gathered outside our HQ. That single post told the world: Su-Kam is not an Indian inverter company. Su-Kam is a global solar movement.
🏆 NISE Solar Expo — Su-Kam Drew Huge Crowds
When Su-Kam exhibited at the National Institute of Solar Energy campus, the Facebook page posted the result: “Su-Kam drew huge crowd during the Solar Expo organized at NISE Campus on Oct 29 where it exhibited its series of marquee products and earned remarkable acclaim from the visitors.” Real photos of real people crowding the Su-Kam booth — shared for every factory worker who built those products to see.
Hindi Posts — Speaking to Every Dealer Across India
Su-Kam’s network was not just English-speaking corporate India. Our dealers were in small towns across Rajasthan, Bihar, UP, MP, Tamil Nadu. So the Facebook page spoke their language — literally.
Posts like “Su-Kam Hybrid GTI सोलर सिस्टम लगाओ, बिजली बनाओ, पैसे कमाओ” — Install Su-Kam’s Solar System, Generate Power, Save Money — reached dealers who would never read an English brochure but shared a Hindi Facebook post with their customers the same evening.
Even someone from Afghanistan commented on that Hindi post, asking whether the product was available there. That is the reach a Facebook page with genuine community content creates — organic, human, real.
The Mobile App — Putting Su-Kam in Every Dealer’s Pocket
Su-Kam launched a mobile product catalogue app — and the Facebook page announced it to the entire dealer and distributor network at once. With a QR code, a download link for both App Store and Google Play, and a clear message: your entire Su-Kam product range is now in your pocket.
This was how a company with 6 factories and a 90-country network stayed connected and coordinated — not through expensive trade fairs or printed catalogues, but through a Facebook page that everyone already checked every day.
What 143,000 Followers Actually Means
2009
When the page was created — Facebook India was barely 5 years old
143K
Followers built organically — no paid ads, no boosted posts, just genuine community
90+
Countries represented in the dealer and distributor network connected on the page
1
Community — factories, dealers, service centres, media, customers — all in one place
Those 143,000 followers were not random people who saw an ad and clicked Like. They were part of the Su-Kam world — people who had installed our inverters, dealers who sold our products, distributors who shipped our solar systems to Africa and Asia, technicians who serviced our batteries, journalists who covered our innovations, and customers whose homes now had reliable power because of what we built.
The Feeling — What It Meant to Be Part of Su-Kam
When a worker in one of our six factories saw the India Today “Solar Man” post and shared it with their family — that was pride. When a dealer in Nigeria saw “PROUD MOMENTS FOR SU-KAM” about a distributor from Burkina Faso representing Indian solar technology at an African intellectual property event — that was belonging. When a service technician in Chennai saw 18 countries visiting our Gurgaon HQ — that was scale they could feel.
The Facebook page gave every person in the Su-Kam ecosystem a window into the full picture of what they were part of. Most employees and dealers only see their small corner of a company. The Facebook page let everyone see the whole canvas.
This is what social media was always meant to be — not a place to push products, but a place to build community. Su-Kam built that community in 2009, long before “community-led growth” became a business school concept. The 143,000 followers are the proof that when you treat your audience like family, they stay.
To understand the full digital marketing story of Su-Kam, read about how we became India’s first inverter company on YouTube →
And to understand the innovations that gave the community something to be proud of, read about how Su-Kam built 6 factories and a global empire →
Frequently Asked Questions
When was the Su-Kam Solar Facebook page created?
The Su-Kam Solar Facebook page was created on November 3, 2009 — just three months after the YouTube channel, making Su-Kam one of the earliest Indian solar and power companies on Facebook.
How many followers does the Su-Kam Facebook page have?
The Su-Kam Solar Facebook page (SukamIndia) has over 143,000 followers — built organically over the years through genuine community content, not paid advertising.
What kind of content was shared on the Su-Kam Facebook page?
The page featured factory updates, dealer installation stories from across India and 90+ countries, media coverage including India Today features, international exhibitions, product education in Hindi and English, and proud moments from the entire Su-Kam ecosystem — factories, service centres, distributors, and customers.
Disclaimer: Kunwer Sachdev is no longer associated with Su-Kam Power Systems Ltd. in any capacity — neither as a director, shareholder, employee, nor advisor. He has no involvement in Su-Kam’s current operations, products, services, or warranties. Anyone purchasing Su-Kam products or dealing with Su-Kam Power Systems Ltd. does so entirely at their own discretion. Kunwer Sachdev shall not be held responsible for any product quality, service, warranty claims, or business dealings with Su-Kam.
Kunwer Sachdev
Founder of Su-Kam and Kunwwer.ai, and mentor at Su-vastika and several other companies — the “Inverter Man of India.” Read his story →