Businesses Are More Like an Affair Than a Marriage — BW Businessworld

“Businesses Are More Like an Affair Than a Marriage” — Kunwer Sachdev on Entrepreneurship

The Philosophy

Published in January 2018, this BW Businessworld feature captured Sachdev’s entrepreneurial worldview at a time when Su-Kam was among India’s top power solutions companies. His central thesis: modern businesses demand the same intensity, excitement, and all-consuming passion that characterizes an affair — not the comfortable routine of a marriage.

Sachdev argued that entrepreneurs who treat their ventures with routine complacency get disrupted, while those who bring daily excitement and urgency to their work build companies that last. It was a perspective born from nearly two decades of competing in one of India’s most cutthroat industries.

“In today’s world, you can’t afford to be complacent with your business. Every day needs the same fire, the same urgency. That’s what separates companies that thrive from those that merely survive.”

— Kunwer Sachdev, BW Businessworld Interview

Key Takeaways

The interview covered Sachdev’s views on innovation cycles in the power industry, the importance of R&D investment, and how Su-Kam stayed ahead by treating every product launch with the energy of a startup. His philosophy extended to team building — he believed in hiring people who shared his intensity and were willing to challenge the status quo.