The air crackled with anticipation, a tangible tension that hung heavy over the Su-Kam training camp. Before us lay a bed of glowing coals, a fiery expanse that seemed to stretch into infinity. I, Kunwer Sachdev, watched as the faces of my team reflected the flickering flames, a mixture of apprehension and disbelief. This wasn’t just a team-building exercise; it was a journey into the heart of fear, a confrontation with the limits we place upon ourselves.

My life has been a series of leaps, a constant pursuit of innovation and a deep-seated belief in the untapped potential within each of us. Su-Kam, my creation, was more than just a business; it was a testament to that belief. I wanted to build not just a successful company, but a team of individuals who understood their own strength, who dared to dream beyond the ordinary.

The fire walk, a primal ritual that has resonated across cultures for centuries, was my way of challenging them, of igniting that inner fire. It wasn’t about reckless bravado or a cheap thrill; it was about confronting the primal fear that often dictates our lives, the fear of pain, the fear of failure, the fear of the unknown.
पंजाब केसरी
23rd May 2013
पंजाब में दहकते अंगारों
पर चलने वाला उद्योगपति
तलाशेंगे जोशीले सैल्सपर्सन को, देंगे 10 लाख
नई दिल्ली, 22 मई (राकेश त्यागी):
पॉवर बैकअप की दुनिया में सु-कैम
अपने परिचय को किसी का मोहताज
नहीं है। इसके प्रबंध निदेशक कुंवर
सचदेव दहकते अंगारों पर चलने वाले
जहां पहले निडर उद्योगपति है। वहीं
अब वह पंजाब में बेहतर सैल्सपर्सन
की खोज को निकल पड़े है।
प्रतिभाओं को चुनकर आगे बढ़ाने का
बना है। सचदेव के मुताबिक देश में
अनेक लोग हैं, जो प्रतिभा संपन्न होने
के बावजूद इसे दिखाने के लिए उचित
मौका हासिल नहीं कर पाते।
इन हाशिए पर खड़े ऐसे जोशीले
और प्रतिभाशाली सेल्सपर्सन्स को
बेहतर मौका दिलाने के लिए सेल्स का
बाज़ीगर नामक ऑडिशन का आयोजन
बजता, बल्कि
उनका व्यापारिक
कौशल
भी
लाजवाब है।
उनकी व्यापारिक
दक्षता का नतीजा
यह है कि
इनवर्टर-बैटरी की
दुनिया में उनके
व्यापार काविशाल
साम्नाज्य देश से
बाहर कई देशों तक जा पहुंचा है। उनका
व्यापारिक कौशल इतना दंबग है कि
इस व्यापार में चायना तक को घुसने
से रोक पा रहा है।
उनके इस बहादुर भारतीय बेटे
ने सीमित अप्रयाप्त संसाधनों के बावजूद
1100 करोडका विस्तृत टर्नओवर पिछले
2 दशकों में खड़ा कर दिखाया है। अब
उनका सफर देश में सैल्सपर्सन की
को चुना जा चुका है।
उत्तराखंड तथा
यूपी में किया भी
जा चुका है।
इसमें बेहतर
जोशीले
सेल्सपर्सन की
खोज के लिए
रोमांचक और
चुनौतीपूर्ण
ऑडिशन के बाद
30 सेल्सपर्सन
अब इसके दूसरे फेज की शुरूआत
पंजाब में शीघ्र ही होने जा रही है। यह
शो ऐसे सभी प्रतिभागियों के लिए खुला
है, जो 21 से 30 वर्ष आयु के हों और
कम से कम दसवीं कक्षा पास हों। इस
शो के शीर्ष दस फाइनलिस्टों को सु-
कैम में नौकरी दी जाएगी और विजेता
को दस लाख प्रति वर्ष दिया जाएगा।

I knew that asking my team to walk across those coals was a daunting request. But I also knew that within that daunting task lay a profound lesson in mental resilience and unwavering focus. I wanted them to experience the transformative power of conquering fear, to realize that the limitations we perceive are often self-imposed.
I stepped forward, the heat radiating against my skin, a stark reminder of the challenge ahead. The coals glowed with an intensity that seemed to defy reason, a visual representation of the fears we all carry. I took a deep breath, focusing on the moment, on the unwavering belief in the strength within. I walked, not with a sense of invincibility, but with a quiet determination, a resolve that echoed the very spirit of Su-Kam.
As I reached the other side, the heat subsided, replaced by a wave of relief and a profound sense of accomplishment. I turned to see my team, their faces etched with a mixture of awe and newfound courage. One by one, they followed, each step a victory, a testament to their bravery. Some walked quickly, others slowly, each journey unique, but all equally powerful.
The true magic of the fire walk wasn’t in the physical act itself, but in the profound mental transformation it triggered. It was a confrontation with the fears that often dictate our lives: the fear of failure, the fear of pain, the fear of the unknown. The coals, burning hot, became a metaphor for the obstacles we face in life, the trials that test our resolve. Walking on burning coal therapy
For my Su-Kam family, the fire walk symbolized the mental fortitude needed to overcome self-imposed limitations, to push past doubt and fear. It was a powerful reminder that if they could conquer the fear of fire, they could conquer any challenge that lay before them.

The impact was immediate and profound. My team returned to their work with a renewed sense of purpose, a quiet confidence that radiated from within. They approached challenges with a steadier hand, a calmer mind, a newfound ability to trust in their own capabilities. The shared experience forged a bond of camaraderie, a deep sense of unity, a reminder that true strength lies not in avoiding challenges, but in facing them together.
Then, the unexpected happened. The storm of insolvency, a cruel twist of fate, swept through Su-Kam, forcing me to relinquish the brand I had poured my heart and soul into for over three decades. It was a devastating blow, a fire of a different kind, one that threatened to consume everything I had built.
The news, a cold, stark reality, hit me like a physical blow. The company, the family I had nurtured, was slipping away. It was a time of immense pain, a period of profound loss. Yet, even in the midst of this darkness, the lessons of the fire walk resonated.
The spirit of resilience, the unwavering belief in the human potential, remained. The fire walk at Su-Kam, that audacious act of leadership, became a symbol of our collective strength, a reminder that even in the face of overwhelming adversity, we could rise again.
The fire walk was not just a physical act; it was a metaphor for life itself. It taught me that even when the coals are burning hot, when the challenges seem insurmountable, we have the strength to walk through them, to emerge stronger, wiser, and more united. And that, I believe, is the true legacy of the fire walk, a legacy that will forever burn bright within the hearts of those who dared to walk with me. It taught me that even in the face of the unexpected and the devastating, the spirit of innovation and the belief in the strength of the human spirit will always remain.
I, Kunwer Sachdev, wish to clarify that I have had no involvement, affiliation, or relationship of any kind with Su-Kam Power Systems Ltd. since 2019. As per official IBBI records, my directorship and all associated capacities ceased upon the initiation of the Corporate Insolvency Resolution Process (CIRP) ordered by the Hon’ble NCLT, after which a court-appointed Resolution Professional assumed full control of the company. I do not represent, endorse, or speak for Su-Kam in any capacity. Readers and consumers are advised to be aware of this before purchasing Su-Kam products or entering into any dealings with the company, as I hold no responsibility for any actions, commitments, or representations made by Su-Kam or its current management. Source: IBBI Official Record — Su-Kam Power Systems Ltd.DISCLAIMER


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