Entries by admin

Beyond the Product: Su-kam’s Distribution Strategy #2

Su-kam’s remarkable success can be attributed in large part to its unwavering commitment to product training. While many competitors focused on offering discounts and securing orders, Su-kam recognized the power of educating its dealer network about the intricacies of its products. Through comprehensive training sessions, Su-kam empowered its dealers to become true product experts. This […]

Dangerous Personality Trait

What personality trait in people raises a red flag with you? There are people who talk of them being religious and talk about how much they believe in God and they are fearful to God and don’t do things wrong. They are afraid of God. Once a person shows these traits my personal experience is […]

Revolutionizing Rural Lives: The Tractor Inverter

As the founder of Su-kam, I was always seeking innovative solutions for rural communities challenges. A pivotal moment came during a meeting with Mr. Rohtas Mal, then Managing Director of Escorts. Mr Mal proposed a groundbreaking idea: a tractor inverter that could be mounted on existing tractors powered by their own batteries. This ingenious concept […]

From Business Mogul to Entrepreneur: A Second Chance

Acceptance of Failure If one has to come out of a failure, then the most challenging side is to accept the failure and accept the situation that I have failed. Once that acceptance is done, half the job is done, as most of us take much time to accept that we have failed. The world […]

“Su-Kam Saga: A Case for Rethinking the IBC”

Why are Fair Value and Liquidation Value Determined under the IBC? The Insolvency and Bankruptcy Code (IBC) of India mandates the determination of Fair Value and Liquidation Value for a corporate debtor undergoing insolvency proceedings. These values serve several crucial purposes:    Informed Decision Making: Creditors: The fair value provides creditors with a benchmark to […]

IBBI guidelines issued for the COC in haste

Ibbi guidelines for CoC need monitoring mechanism, say IBC experts | Finance News – Business Standard (business-standard.com) The major point that came out from this High Court judgement was that the COC sold the company at a price which is un imaginable to the people as the fair value of the company was 300 Cr, […]

Beyond the Technical Skills: What Makes a Great Product Manager?

Kunwer Sachdev, the founder of Su-kam, has a wealth of experience in product management and has launched numerous successful and unsuccessful products. He believes that building solid relationships is essential for effective product management. “ “As a product manager at Su-kam, I had the privilege of launching ‘Chic,’ a groundbreaking inverter product in 2003. In […]

Is Your Stabilizer Holding You Back? Innovation at Su-kam

Introduction The Power Guard, a revolutionary power protection device, was born out of a vision to safeguard homes and offices from the detrimental effects of voltage fluctuations. Despite its potential to become a household essential, its journey to market was fraught with challenges. A Vision Ahead of Its Time From the outset, I envisioned the […]

Su-kam’s Plastic Inverter: A Safety Revolution in Home Power

In the bustling world of electrical appliances, Su-kam, a trailblazer in the Indian market, carved a niche with its groundbreaking innovation: the Chic inverter. This revolutionary product, born out of a quest for safety and aesthetics, transformed the industry and solidified Su-kam’s leadership position. It all began with a simple yet profound observation. Customers were […]