ET Now’s premium lifestyle show Tee Time features Kunwer Sachdev — the entrepreneurial journey, the philosophy, and the parallels between running a company and playing a serious round of golf.
ET Now’s premium lifestyle show Tee Time takes India’s top business leaders out on the golf course and lets them tell their entrepreneurial story between shots. Kunwer Sachdev’s episode — The Journey Till Now — walks through the highs, lows, and lessons that shaped him from selling pens to building one of India’s most recognised power-backup brands.
Why the format works for founders
Tee Time is not a boardroom interview — it is an unhurried conversation between shots. That format is what pulls out the personal side of a founder: risk tolerance, comeback thinking, patience, and the way you talk to yourself when you have just hit a bad shot. All of it maps directly onto running a company.
What Sachdev talks about
Across the round, Sachdev covers his entrepreneurial philosophy, his approach to innovation in the energy sector, and the personal qualities that helped him navigate the difficult chapters — product failures, funding walls, the eventual insolvency of Su-Kam, and the discipline required to rebuild through Su-vastika.
“Business and golf have a lot in common — both require patience, precision, and the ability to recover from bad shots.”— Kunwer Sachdev on ET Now Tee Time
Why the format finally makes sense for him
Sachdev’s tenure at Su-Kam and now at Su-vastika has been about the long game — multi-decade product bets, 120+ patents at Su-Kam and 60 more at Su-vastika, and a willingness to walk away from profitable businesses to build the next one. Tee Time’s pace is closer to how he actually operates than any studio interview would be.
Tee Time with Kunwer Sachdev — The Journey Till Now — ET Now (YouTube) →