One of the most-watched Kunwer Sachdev interviews on the internet — 1.3 million+ views on Josh Talks Hindi. Rs 10,000 to Rs 2,300 crore, losing it, and starting again: “Success is never permanent, and failure is never final.”
The Josh Talks Hindi session with Kunwer Sachdev — founder of Su-Kam and India’s Inverter Man — is one of the most-watched interviews he has ever done, with over 1.3 million views. In it, Sachdev tells the raw, unfiltered story of building a Rs 2,300 crore company from just Rs 10,000, losing it, and starting again.
The art of selling — learned at 15
Sachdev opens with a childhood spent selling pens on the streets of Delhi. That, he tells the Josh Talks audience, is where he learned the most important skill: knowing how to sell. Every leadership decision that came later — brand, distribution, R&D bets — was downstream of that early sales education.
The rise of Su-Kam
The middle of the talk is the operational climb: how a small idea in 1998 reshaped India’s inverter industry and pushed the Su-Kam brand into more than 60 countries. He walks through the specific decisions — hiring engineers he could not afford, betting on branded packaging, filing patents early — that separated Su-Kam from the workshop trade around it.
“Success is never permanent, and failure is never final.”— Kunwer Sachdev on Josh Talks Hindi
Facing the downfall — and the twins
The most personal chapter of the talk is 2018. Su-Kam went to NCLT. The company slipped from his hands. And it happened at the same time his twins were born. Sachdev walks Josh Talks through how he handled that convergence of pressure — the family, the founder identity, the reality of going from riches to metro rides — without flattening either the pain or the recovery.
Kunwer Sachdev: The Su-Kam story every entrepreneur should hear — Josh Talks (YouTube) →