The Times of India on the shift Su-Kam quietly delivered to Indian households — the first time an inverter was actually something you could depend on.
The Times of India’s piece on Kunwer Sachdev and Su-Kam is short and pointed: it credits Su-Kam with turning the household inverter from an unreliable workshop trade into a category the Indian consumer could actually count on.
Before Su-Kam — and after
TOI puts the line up front: “Till Su-Kam came, it was impossible to depend on an inverter.” That single sentence captures the pre-2000 reality of Indian power-backup — inverters that tripped, batteries that died early, and no brand that stood behind the product. Su-Kam changed the terms of the trade by building for reliability first.
How Sachdev inverted the power-cut problem
Behind the headline is the actual story that TOI is really reporting on: an entrepreneur who took apart his own home inverter, saw how much room there was for engineering, and built a company around the answer. Hiring proper engineers, industrialising the assembly line, and eventually shipping to over 90 countries — that is what turned an idea into a category-defining brand.
“Till Su-Kam came, it was impossible to depend on an inverter.”— The Times of India • ‘Inverting Power Cuts’