He built a company worth Rs 2,000 crore on a business idea most people had never heard of — and made his mark on the world.
In its Success Stories series, Amar Ujala told the story of Kunwer Sachdev — the man who built Su-Kam into a company valued at around Rs 2,000 crore on the back of a business idea, the headline promises, most readers would never have heard before.
An idea nobody had tried
What caught Amar Ujala’s attention was less the size of the company than the thinking behind it. Sachdev did not enter an established, respectable industry; he looked at the messy, unbranded world of power backup — a market dominated by unreliable local products — and saw a chance to do something no one else had: turn the humble inverter into a trusted, branded consumer product worth engineering properly.
From very little to a fortune
The report traces the familiar but still remarkable arc: a man from ordinary beginnings, without a technical background, who taught himself the business, entered power backup in the late 1990s, and grew Su-Kam into one of India’s best-known brands in the category — with a reach that eventually crossed India’s borders.
A true success story — built on an idea few had heard before.— Amar Ujala, Success Stories
Why the story resonated
Amar Ujala runs its Success Stories for young readers who want a template they can follow, and Sachdev fits it well: no inherited business, no shortcut — just a sharp reading of the market, a willingness to build what others ignored, and the persistence to see it through. It is exactly the kind of self-made journey the series is built to celebrate.
The bigger picture
Beyond the numbers, the piece captures why Sachdev’s name keeps appearing in India’s success-story journalism. He did not just build a company; he professionalised an entire product category and, in doing so, changed how millions of Indian homes dealt with power cuts — a genuinely original contribution dressed up, in the headline, as a business plan you had never heard before.
2000 करोड़ की कंपनी खड़ी कर इस शख्स ने दुनिया में बजाया डंका — Amar Ujala →