Su-Kam and Kunwer Sachdev’s brand-building journey get a full chapter in Harsh Pamnani’s book Booming Brands: Inspiring Journeys of 11 Made-in-India Brands — alongside BookMyShow, Shaadi.com, BYJU’S, Zomato and FirstCry.
Harsh Pamnani’s book Booming Brands: Inspiring Journeys of 11 Made-in-India Brands studies how home-grown Indian companies built powerful brands from scratch to compete with global giants. Su-Kam is one of the 11 profiled companies — and Kunwer Sachdev’s founder chapter is dedicated to how the Su-Kam brand actually got built.
The 11 Made-in-India brands, and why Su-Kam sits with them
The company Su-Kam keeps in that chapter list is deliberate. BookMyShow, Shaadi.com, BYJU’S, Zomato, FirstCry — every one of them is a category-defining Indian consumer brand. Su-Kam is in that list because, in its own category, it did the same thing: it turned an unbranded workshop trade into a national branded consumer product.
What the chapter actually teaches
Pamnani’s Sachdev chapter is a brand-building manual disguised as a story. It walks through the founder’s struggles, the branding decisions that mattered, the point at which Su-Kam started to be trusted as a national brand, and the specific product moves — sine-wave inverters, colour-coded product ranges, warranty commitments — that made that trust real.
“A brand is not built by advertising — it is built by solving a real problem so well that people remember your name.”— Kunwer Sachdev, as featured in Harsh Pamnani’s ‘Booming Brands’
Why this book keeps showing up in marketing classes
Because it is not about advertising theory. It is 11 case studies of founders who built brands by shipping better products, and Sachdev’s chapter is the most industrial one in the set — useful precisely for the founder who is not building a consumer app, but is trying to build a real brand around real hardware.
Booming Brands by Harsh Pamnani — Amazon India →