On The Journey With Simarpreet: Kunwer Sachdev tells the complete Su-Kam story — the Rs 1,200 crore empire, the bankruptcy, and the discipline of starting again with Su-vastika and Kunwwer.ai.
The Journey With Simarpreet (TJWS) #39 is one of the more candid long-form interviews Kunwer Sachdev has done — the whole Su-Kam story, from origin to bankruptcy to the second act, without the usual sanitising layer.
Building Su-Kam — the Rs 1,200 crore run
The first half of the conversation is the founder story: pens, cable TV, the broken home inverter, the founding decision in 1998, the industrial build-out, and Su-Kam’s climb to a Rs 1,200 crore power-backup group in 90+ countries. Sachdev tells the story as an operator, not as a keynote speaker.
Bankruptcy — and the honest telling of it
The middle of the podcast is what makes it unusual. Sachdev walks Simarpreet through the actual mechanics of what went wrong at Su-Kam — the leverage, the timing of the IBC/NCLT process, the founder’s loss of control — and does not defend the outcome. He names the pieces.
“Failure is not the opposite of success — it is part of the journey. What matters is whether you get back up.”— Kunwer Sachdev on TJWS #39 with Simarpreet Singh
The second act: Su-vastika and Kunwwer.ai
The final third of the interview is the rebuild. Su-vastika as the storage-first company applying the Su-Kam playbook to lithium and solar hybrids; Kunwwer.ai as the newer AI-facing initiative; and the discipline required to rebuild after losing a company — without pretending the loss did not happen.
The SuKam Inverter Story — Success, Failure & Bankruptcy — TJWS #39 (YouTube) →