Business India’s 2013 “A Chance Encounter” portrait of Kunwer Sachdev — the founder who “puts himself into trouble” on purpose, and turns each round of trouble into the next Su-Kam product line.
Business India’s 2013 profile of Kunwer Sachdev is titled ‘A Chance Encounter’ — a nod to how many of Su-Kam’s pivots started with an accidental meeting or an unplanned observation. What holds them together is a specific pattern: Sachdev keeps deliberately putting himself into unfamiliar territory, then engineering his way out.
‘Putting himself into trouble’ — on purpose
The article’s standout phrase is Sachdev’s own: he says he keeps “putting himself into trouble.” In context, that is not self-deprecation — it is a description of how he builds. Every time Su-Kam gets comfortable in one product category, he opens a next one, forcing the team to learn a new domain from scratch.
From home back-up to business solutions, green inverters and OEM
Business India traces Su-Kam’s expansion from home back-up inverters to business solutions, green inverters, and OEM batteries. Each move was an act of controlled diversification — using the base of the previous category to fund and staff the next one, instead of trying to double down on a single product line.
“A blend of audacious ambition, unwavering self-belief, and a knack for turning perceived obstacles into opportunities.”— Business India, ‘A Chance Encounter’ (2013)
The visionary solar bet
The 2013 piece flags what would become the next decade of Su-Kam’s work: a deliberate push into solar power. Business India frames it not as a fashionable move but as the natural next step for a company that already understood inverters, batteries, and Indian last-mile distribution better than anyone else.
‘A Chance Encounter’ — Business India (2013) →