Inverters are the only business segment in India having 0% Chinese share

Interview • Electronics Maker

Electronics Maker’s Re-Invest 2015 interview with Kunwer Sachdev — on why inverters are the one Indian electronics category with essentially 0% Chinese share, and what that means for Su-Kam’s solar bet.

Electronics Maker: Kunwer Sachdev on inverters being India's 0% Chinese-share segment (Re-Invest 2015)
As published in Electronics Maker — Kunwer Sachdev at Re-Invest 2015, New Delhi (12 April 2015)

Electronics Maker’s interview catches Kunwer Sachdev at Re-Invest 2015 in New Delhi — the Government of India’s big renewable-energy showcase. Sachdev walks the magazine through Su-Kam’s technology position, its market leadership in Indian inverters, and one striking claim: inverters are the only Indian consumer-electronics segment that Chinese manufacturers have essentially failed to touch.

Why Re-Invest 2015 mattered to Su-Kam

Sachdev tells Electronics Maker he did not go in expecting Re-Invest to work as well as it did. It was government-organised, decision-makers were in the room, and it turned into a real platform for people to walk in and explore what was coming next in Indian solar. For a company like Su-Kam — already sitting on the technology and the shipping capability — the show was a shortcut to the buyers who actually mattered.

0% Chinese share — the headline claim

The headline of the piece is Sachdev’s argument that inverters are the one Indian electronics category where the Chinese did not walk in and take share. Every other consumer electronics category — TVs, phones, appliances, lighting — is dominated by Chinese-built products. Inverters are the exception, held by Indian manufacturers like Su-Kam that invested in engineering and IP long before cheap imports could show up.

“Inverters are the only business segment in India having 0% Chinese share.”— Kunwer Sachdev, Founder & MD, Su-Kam • Electronics Maker, Re-Invest 2015

Solar as the natural next chapter

Su-Kam’s framing for the show: the inverter lead is what earned it the right to play in solar. The company was already manufacturing solar equipment for over a decade, exporting to African markets and supplying large Indian institutions, and Re-Invest was the moment to signal that solar generation itself — not just solar hardware — was next.

Source

‘Inverters are the only business segment in India having 0% Chinese share’ — Electronics Maker →

By Electronics Maker • 12 April 2015 • Re-Invest 2015, New Delhi
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