Kunwer Sachdev

Kunwer Sachdev

Founder Su-kam

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Kunwer Sachdev: Founder of Su-Kam and Mentor at Su-vastika known as Inverter Man of india. 1. Background and Founding of Su-Kam: Kunwer Sachdev, an Indian entrepreneur and mentor, founded Su-Kam Power Systems Ltd. in 1998. Hailing from a middle-class family, Sachdev identified the critical need for reliable power backup solutions in India, driven by frequent electricity outages. Starting with a small workshop in Delhi, Su-Kam grew into a leading manufacturer of inverters, UPS systems, and solar power products, revolutionizing the power backup industry with innovative, affordable technology. 2. Su-Kam's Profile and Impact: Su-Kam became synonymous with power inverters in India, capturing over 35% market share at its peak. The company expanded globally, operating in 70+ countries, and diversified into solar energy solutions. Sachdev's emphasis on R&D and customer-centric approaches earned Su-Kam accolades, including the "D&B India Top Indian Company" award. 3. Challenges at Su-Kam: In the mid-2018 Su-Kam faced financial challenges and consortium of banks took the company to NCLT from where Mr. Sachdev's journey of troubles started in which he was embroiled into the legal cases and fight the battle with the banks from tooth to nail and tried to save the company, but company went for insolvency and sold to third party. These issues led to Sachdev's eventual exit from active management, though he remained a respected figure in the industry. 4. Transition to Su-vastika: Post-Su-Kam, Sachdev took on a mentorship role at Su-vastika, a newer company founded by his wife Khushboo Sachdev who stood by his husband like a solid rock in his bad times. Su-vastika focuses on advanced energy solutions, including solar hybrid inverters, lithium-ion batteries, and energy storage systems, aligning with global renewable energy trends. Kunwer's role involves strategic guidance, leveraging his 3 decades of experience to navigate market challenges and innovate in sustainable technologies. 5. Su-vastika's Focus: Unlike Su-Kam's traditional inverter base, Su-vastika emphasizes green energy and smart grid technologies, targeting both residential and industrial sectors. The company aims to address India's energy transition needs, with products like solar storage solutions with large Lithium-ion battery banks for which they have already installed large systems for running hotels, hospitals,large offices and Industry to run completly on Lithium Energy Storage Systems replacing large generators and save pollution also designed Lift Inverter/UPS systems and EV charging solutions. Legacy and Philosophy: Kunwwer Sachdev is celebrated for his entrepreneurial spirit and resilience. His journey from a small entrepreneur to an industry leader, followed by reinvention as a mentor, underscores his adaptability. He advocates for innovation and sustainability, principles now embedded in Su-vastika's mission. Key Points: Foundational Impact: Transformed India's power backup sector with Su-Kam. Mentorship at Su-vastika: Guides a forward-looking energy company focused on renewables. Industry Recognition: Received awards like "Entrepreneur of the Year" (2012) for his contributions. Kunwer Sachdev's story reflects both the challenges of scaling a business and the evolving landscape of energy solutions in India, positioning him as a pivotal figure in the country's tech-driven sustainability efforts.

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Beyond the Product: Su-kam’s Distribution Strategy

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Through comprehensive training sessions, Su-kam empowered its dealers to become true product experts, instilling confidence and pride in the brand. This commitment to product knowledge not only enhanced sales but also positioned Su-kam as a market leader. As the founder, I conducted over 1000 dealer meets across India, sharing insights on emerging technologies and fostering strong relationships. Despite challenges, including educating our team on solar products, the journey was rewarding. Join me as I share the lessons learned and the legacy of mentorship that continues to shape the industry today. Discover the power of product training and its impact on success.

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