When Sales Became a Stage: Kunwer Sachdev’s Audacious Vision That Became “Sales Ka Baazigar”
There are moments in a career when an idea sounds so outlandish, so wildly improbable, that your first instinct is to smile politely and move on. For many of us at Su-Kam, that moment came on an ordinary brainstorming day when our MD, Kunwer Sachdev, leaned forward, eyes gleaming with conviction, and said the unthinkable:
“I want to do a reality show. A reality show… on sales.”
The room froze. Sales? On television? Reality shows were for singers, dancers, and daredevils. Not sales executives trudging through dusty markets, chasing targets, and negotiating with skeptical shopkeepers. It sounded absurd. We exchanged subtle glances, stifled chuckles, and tucked our doubts behind professional nods. Surely, this was one of those ideas that would never leave the conference room.
But Kunwer Sachdev wasn’t wired like the rest of us. Where we saw impossibility, he saw opportunity. To him, salespeople weren’t just number-pushers — they were storytellers, negotiators, warriors of conviction. He dreamed of giving them a stage, a chance to shine before the world.
And he refused to let it remain just a dream.
What began as a Su-Kam-driven initiative soon gained momentum. Sachdev rolled up his sleeves and got to work — approaching media houses, zeroing in on ETV as the platform, and bringing Bollywood star Ravi Kishan as the anchor. A panel of respected jury members was added, lending the idea both credibility and weight. Suddenly, what once felt like fantasy was taking shape.
The turning point came when heavyweight sponsors joined in — Dainik Jagran, India’s leading Hindi daily, and Liberty Shoes. Their support wasn’t just financial; it was validation. This wasn’t just Kunwer Sachdev’s eccentric vision anymore — it was becoming a collaborative movement.
When “ETV Sales Ka Baazigar” finally aired, it caught everyone — especially us, the initial skeptics — by surprise. The show was electric. It wasn’t about cold numbers and targets; it was about grit, persuasion, and raw human drive. Contestants from the heartlands of Uttar Pradesh and Uttarakhand took the stage, showcasing not only their salesmanship but their resilience, passion, and ingenuity.
The audience responded. Dealers, distributors, and everyday viewers were hooked. For the first time, sales — often overlooked and underappreciated — was celebrated in living rooms across the region. Within Su-Kam, a ripple turned into a wave. Sales teams walked taller, motivated by the recognition of their craft. And yes, the numbers reflected it: markets lit up, growth surged, and Su-Kam’s presence in UP and Uttarakhand deepened.
Looking back, it’s almost comical how wrong we were in our quiet skepticism. The same idea we dismissed with half-smiles had turned into a cultural moment, a phenomenon that validated not only Kunwer Sachdev’s vision but also his sheer audacity to dream differently.
“Sales Ka Baazigar” wasn’t just a television show. It was a reminder that leadership isn’t about playing safe; it’s about daring to imagine what others cannot. It was about turning invisible heroes into stars.
For me, and for many of us, it was also humbling. We learned that sometimes the most radical ideas are the ones that end up making history. Kunwer Sachdev didn’t just prove us wrong — he proved what was possible.
And in doing so, he taught us this: never underestimate the magic of an audacious dream.
Kunwer Sachdev, popularly known as the “Inverter Man of India,” was the Founder and Managing Director of Su-Kam Power Systems Ltd. However, after the bankruptcy of Su-Kam Power Systems Ltd. in 2018, Mr. Sachdev has not been associated with Su-Kam Power Systems Ltd. in any capacity. Any use of his name in connection with Su-Kam Power Systems Ltd. after 2018 is incorrect and misleading. Su-kam Bankruptcy