First YouTube Channel in the Solar Industry by Mr. Kunwer Sachdev, Founder of Su-Kam
In the history of business innovation, some individuals stand out not just for their achievements, but for their ability to see the future before it arrives. Kunwer Sachdev, the visionary behind Su-Kam, was one such pioneer.
Back in 2009, when most of the world dismissed YouTube as a platform for amateur entertainment, he saw its transformative potential. At a time when social media was still in its infancy, Mr. Sachdev realized that YouTube could become a powerful tool for education, communication, and brand building—especially in an industry as complex as power solutions and solar energy.
A Digital Vision Ahead of Its Time
I still remember those early days vividly. Standing before his marketing team, Mr. Sachdev spoke with prophetic conviction. He urged employees to create their own YouTube channels and share their expertise. “Upload your videos,” he said, “share your knowledge!”
This wasn’t just eccentric enthusiasm—it was a strategic imperative. He knew that traditional marketing and training methods had their limits. For a company like Su-Kam, with technical products that required deep understanding, YouTube could be the bridge between innovation and customer awareness.
Birth of the Su-Kam Solar YouTube Channel
Under his leadership, the Su-Kam Solar YouTube Channel was launched in 2009. It became a dedicated hub of educational content, simplifying complex technical concepts for customers, dealers, and technicians alike.
He even built a specialized team—including animation experts from Meerut—to bring his vision to life. Every video was crafted with care, tackling both basic and advanced topics:
- What is an Inverter?
- Solar Grid-Feed Inverters
- Solar Charge Controllers
- DC Solar Systems for Homes
- C10 and C20 Tubular Batteries (Solar & Inverter types)
For thousands of dealers spread across India, he also created virtual factory tours of Su-Kam’s Katha (Himachal Pradesh) plant. This made remote facilities accessible without expensive travel.
Driving Growth Through Education
But Mr. Sachdev didn’t stop at making videos—he understood the importance of reach and audience building.
He personally drove subscription campaigns, ensured every employee subscribed, and monitored channel growth. He knew that content without viewers was like a library without readers. Soon, the channel became a pillar of Su-Kam’s business, accounting for nearly 5% of its total sales through the inbound enquiries it generated.
The impact was massive: dealers, engineers, and customers now had on-demand education at their fingertips, making Su-Kam’s products more accessible and trusted.
A Legacy That Lives On
Even after Su-Kam declared bankruptcy in 2018, the YouTube channel endured. With over 109,000 subscribers and millions of views, it remains a testament to the enduring value of educational content.
Every solar company in India today attempts to replicate what Su-Kam pioneered back then. But the first-mover advantage belongs to Kunwer Sachdev—the man often hailed as the “Inverter Man of India.”
His foresight turned YouTube from a novelty into a business asset, years before the corporate world fully embraced digital media. For him, YouTube was never just about marketing—it was about empowering people with knowledge.
Saluting the Visionary
What Kunwer Sachdev achieved was far ahead of its time. His vision transformed not only Su-Kam but the entire solar industry’s approach to communication and education.
Today, as millions continue to watch Su-Kam’s videos, we are reminded of his belief that true innovation is not only about creating products—it is about sharing knowledge that empowers society.
For this, his contribution deserves nothing less than a salute.