CategoriesPersonal

Beyond the Product: Su-kam’s Distribution Strategy

Su-kam’s remarkable success can be attributed in large part to its unwavering commitment to product training. While many competitors focused on offering discounts and securing orders, Su-kam recognized the power of educating its dealer network about the intricacies of its products.

Beyond the Product: Su-kam’s Distribution Strategy

Through comprehensive training sessions, Su-kam empowered its dealers to become true product experts. This knowledge not only helped dealers sell more effectively but also instilled a sense of confidence and pride in the Su-kam brand. As dealers became more proficient in explaining the benefits and features of Su-kam products, they were able to position the brand as a leader in the market. Su-kam distribution strategy paper

By investing in product training, Su-kam strengthened its brand and cultivated a loyal customer base. Satisfied customers who understood the value of Su-kam products were more likely to recommend the brand to others, creating a positive word-of-mouth effect.

In conclusion, Su-kam’s unwavering dedication to product training was pivotal in its brand creation and subsequent success. By empowering its dealers with knowledge and expertise, Su-kam established itself as a trusted and respected name in the industry.

Beyond the Product: Su-kam’s Distribution Strategy

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Dealer meet at Kashmir in 2006

Distribution creation in Su-kam by Kunwer Sachdev, founder Su-kam in India “Training of Dealer and Distributors through Dealer Meets

Beyond the Product: Su-kam’s Distribution Strategy

dealer visit in Kolkotta
the old image of 2004 when I started dealer meets
Haryana meet in early 2005
Maharashtra meet
Kashmir meet
Punjab dealer meet

Started the training of Dealers and Distributors

“As the founder of Su-kam, I spearheaded dealer and distributor training initiatives by travelling extensively across India. I conducted at least 100 dealer meets annually, accompanied by a dedicated team. To ensure a professional and impactful experience, I insisted on strict discipline, meticulously planned stage setups, product displays, and live demonstrations of our latest innovations. I was committed to personally training dealers and distributors, sharing my knowledge and expertise firsthand.”

su-kam dealer meet in UP
Dealer met in MP
Dealer meet in Kurg

“Over my career, I conducted over 1000 dealer meets across India, reaching even the most remote regions from Kashmir to Kanyakumari. I visited all seven northeastern states and all southern states. Our dealer meets were highly anticipated, and new product launches consistently increased sales. I adopted a mentorship approach, educating dealers about emerging technologies and industry trends.

dealer meet in Haryana
dealer meet in Banglore

“Imparting knowledge to our employees and dealers could be frustrating at times. Many needed a genuine interest in learning about technology and product features. This was particularly evident when we introduced solar products. Educating our team and dealer network about this emerging technology was a significant challenge. It required persistent effort, patience, and innovative training methods to overcome these obstacles.”

dealers to meet at the factory
dealer in Kerala

“Conveying the intricacies of solar technology to our employees and dealers was a formidable task. Despite our efforts, many remained unfamiliar with solar energy, even today. I believe we fell short of our goal in educating our team and dealer network to the desired extent. Unfortunately, our competitors often poached our talented employees. However, I take pride in having trained numerous individuals who now contribute to the solar industry. It is gratifying to see them succeed and acknowledge the value of my mentorship.”

Dealer meet in Mumbai

“Through extensive experience conducting dealer and distributor meets, I gained valuable insights into the mindset and motivations of these individuals. Recognizing my expertise in this area, I began receiving requests from multinational companies to train their employees in distribution channel management. This marked a significant milestone, validating my ability to share my knowledge and experience with a broader audience.”

dealer meet at the Baddi factory

After conducting several training sessions for multinational companies, I realized that I had become a recognized expert in distribution channel management. I am currently searching for old photographs from my dealer meet days, which I will share once I find them. I began conducting these meetings in 2003 and continued this practice until 2017, witnessing a gradual improvement in their effectiveness over time.”

dealer meet in nasik
dealer meet at the Su-kam office
Dealer meet at UP

Creating dealer meets and incorporating comprehensive product training were instrumental in establishing the Su-kam brand. At the time, I underestimated the significance of product training, often focusing solely on providing schemes and securing orders. However, I soon realized that conducting effective product training was a formidable challenge but a highly rewarding endeavor. Through these training sessions, I was able to build not only the Su-kam brand but also my brand “Kunwer Sachdev.”

Key takeaways from this story:

    • The Power of Product Training: Su-kam’s unwavering commitment to product training was a key differentiator in the market. Su-kam built a strong brand and customer base by empowering dealers with knowledge.
    • Building Relationships: My involvement in dealer meets fostered solid relationships and trust within the Su-kam network.
    • Adaptability and Resilience: Despite facing challenges, Su-kam demonstrated adaptability and resilience throughout its journey. The company’s ability to learn from its experiences and pivot when necessary was crucial to its success.
    • Mentorship and Legacy: Even after Su-kam’s bankruptcy, Kunwer Sachdev’s legacy of mentorship continues to benefit the industry. His experience and expertise are valuable assets for companies like Su-vastika.

In essence, Su-kam’s success story is a testament to the power of practical product training, strong relationships, and a commitment to continuous learning and improvement.

I hope to share my insights and experiences in a book about building a successful distribution channel.”

Beyond the Product: Su-kam’s Distribution Strategy

 

dealer meet early days
dealer meet for solar
facilitation at dealer meet
training at dealer meet
international meet
CategoriesPersonal

The Dangerous Personality Trait You Need to Know About

What personality trait in people raises a red flag with you? The dangerous personality trait you need to know about might surprise you.

Here are a few examples:

Manipulative behavior: Individuals who consistently try to control or exploit others for their own benefit often raise concerns. This may be linked to the dangerous personality trait you should be aware of.

Extreme narcissism: Individuals with an inflated sense of self-importance and a lack of empathy can be difficult to interact with, often linked to the dangerous personality trait you need to know about.

Aggression or violence: People who exhibit aggressive or violent tendencies pose a threat to themselves and others, showcasing the dangerous personality trait you need to stay aware of.

Lack of empathy: Individuals who seem incapable of understanding or caring about the feelings of others can be emotionally distant and insensitive. It’s important to note that this lack of empathy can be related to the dangerous personality trait you need to know about. It’s important to remember that these are generalizations, and not everyone with these traits will be harmful. However, they can be red flags that warrant caution and further assessment in interpersonal relationships.

There are people who talk of them being religious and talk about how much they believe in God and they are fearful to God and don’t do things wrong. They are afraid of God. The dangerous personality trait you need to know about is often hidden behind this facade of religious piety.

Once a person shows these traits my personal experience is that they are the people from whom I should be cautioned. As most of them were the ones who were most dangerous people I realised later on. This is precisely why the dangerous personality trait you need to know about can be so deceptive.

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If you believe in God and you are afraid of God then this is your belief and if you want to show this off to people so there is a catch. about may often involve hiding behind strong beliefs to manipulate or control others.

I have come across various employees, suppliers, distributors, and some little-known friends who had these traits and I always made a mistake in gauging these people. Unfortunately, this mistake often led me to overlook the dangerous personality trait you need to know about.

Deceptive Facade: Some people use strong religious beliefs to appear trustworthy, hiding a potentially dangerous personality trait you need to know about.

Personal Experience: You’ve encountered people who seemed devout but later revealed harmful traits, demonstrating the dangerous personality trait you need to know about.

Focus on Actions: Religious expression isn’t the issue. Pay attention to a person’s actions, not just their words, to identify the dangerous personality trait you need to know about.

Kunwer Sachdev

CategoriesPersonal

Revolutionary Tractor Inverter: Powering Rural Communities

As the founder of Su-kam, I was always seeking innovative solutions for rural communities challenges. A pivotal moment came during a meeting with Mr. Rohtas Mal, then Managing Director of Escorts. Mr Mal proposed a groundbreaking idea: a tractor inverter that could be mounted on existing tractors powered by their own batteries. This ingenious concept offered a practical and sustainable solution to the persistent power shortages plaguing rural areas.

Revolutionary Tractor Inverter: A Game-Changer for Rural Areas

Intrigued by the potential impact, I assembled a specialized team of engineers. The inverter had to be efficient and robust enough to withstand the harsh conditions of rural environments. Collaborating closely with Escorts Tractors, we developed a product that could seamlessly integrate with their existing models.

Revolutionary Tractor Inverter: A Game-Changer for Rural Areas

The result was a revolutionary tractor inverter, IP67 compliant for protection against water and dust. By connecting the tractor’s battery, farmers could access reliable power for their homes and fields, even in remote locations. This project was started in our Research and Development, and two engineers worked on it for almost six months to make it a workable model, as many changes were required during trials. What challenges we thought about and what came out practically were different. Handling the battery in various conditions was the major challenge, so the battery life was not compromised, and the back time from the inverter was also achieved.

The tractor inverter became a game-changer for rural households. Farmers could now use their tractors to power lights, fans, and other essential appliances in their homes, improving their quality of life. In their fields, the inverter enabled them to operate irrigation pumps and other agricultural equipment, boosting productivity and crop yields. The impact was profound, as it provided a reliable and affordable power source for communities that had previously struggled with frequent blackouts and limited access to electricity.” We developed one model initially, and the two models were in waiting; we sold more than 2000 pieces, and they worked well for Escort’s one of the tractor models.

Key additions:

  • Benefit: The Inverter fitted in the Tractor helped the farmer connect his household when he was back home to get power without adding any additional Inverter battery or Generator. As everything was fitted into his tractor itself, he was to just plug in a wire in a designated plug area.
  • Impact on productivity: Farmers had small fans and lights to run on the fields at night, or sometimes they needed fans to rest and eat lunch, and there was ready power in their tractors, as power was a big challenge in the farming sector at that time.
  • Improved quality of life: The money-savings and ease of having a power backup at home and in the field make them confident in having a 24-hour power backup.
 
 
 
 
CategoriesPersonal

The Journey of Transition: From Business Mogul to Entrepreneur

Acceptance of Failure

If one has to come out of a failure, then the most challenging side is to accept the failure and accept the situation that I have failed.

The Journey of Transition: From Business Mogul to Entrepreneur

Once that acceptance is done, half the job is done, as most of us take much time to accept that we have failed. The world felt like it had crumbled beneath my feet. Su-kam, the company I’d nurtured for over three decades, had fallen into the abyss of bankruptcy. It was more than just a business loss; it was a personal identity crisis. For years, I’d been known as “the Su-kam guy.” People saved my number under that label. Without it, who was I?  It took over a year to accept this failure as a fact of life. Once I accepted this failure in my mind and in front of the world, my new life started afresh.

From Business Mogul to Entrepreneur: A Second Chance

With my Friend Ashok Anand
With my Friend Ashok Anand

Next is to get in the mode of a New Idea:

The initial shock was paralyzing. I was adrift, a ghost in the world I had once dominated. The luxuries I had grown accustomed to—the chauffeur, the extravagant dinners—were suddenly distant memories. I had to learn to cook, order my own groceries, and navigate public transport. The transition was humbling but also a necessary step towards healing.

The Journey of Transition: From Business Mogul to Entrepreneur

As I adjusted to my new reality, I started seeing opportunities. The solitude forced upon me was a blessing in disguise. Without the constant distractions of meetings and phone calls, I had the time to reflect, learn, and grow. I delved into digital marketing, taught myself WordPress, and even rediscovered a long-lost passion for cooking.

While sifting through old files one day, I stumbled upon a notebook filled with product ideas and sketches. It was a time capsule from a different era, a reminder of my entrepreneurial spirit. Inspired, I began exploring these ideas, refining and adapting them to the changing market.

The process of developing new products was challenging but also exhilarating. I faced countless obstacles, from securing funding to navigating the complex patent application process. But with each hurdle I overcame, my confidence grew. I learned to embrace the unknown and to see failure not as a dead end but as a stepping stone towards something greater.

During this time, I realized the importance of community and support. I contacted old friends and colleagues, sharing my story and seeking their advice. Some offered financial assistance, while others provided emotional support. Their kindness and generosity were a lifeline during a difficult time.

As I continued to work on my new ventures, I began to feel a sense of purpose returning to my life. The loss of Su-kam had been devastating, but it had also forced me to confront my fears and limitations. In the end, it was this journey of self-discovery that led me to a new beginning.

Our newborn Babies
Our newborn Babies

Next is to ask for Help.

As I navigated the treacherous waters of bankruptcy, I realized I couldn’t do it alone. The weight of legal battles and mounting expenses was becoming overwhelming. With a heavy heart, I reached out to my friends and family, sharing my struggles openly.

Their response was overwhelming. They offered words of encouragement, financial support, and valuable advice. Some suggested new lawyers, while others connected me with potential investors. The emotional support I received was invaluable. It reminded me that I wasn’t alone in this fight.

Of course, not everyone responded the way I hoped. A few friends seemed distant, their calls going unanswered. Initially, I interpreted this as rejection, a sign that they were distancing themselves from me in my time of need. But as the days turned into weeks, I realized that my fears were clouding my judgment. Many of those who seemed aloof eventually reached out, offering support.

It was a humbling experience, but it also taught me a valuable lesson about human nature. When facing adversity, it’s easy to become consumed by self-doubt and see rejection where it doesn’t exist. By acknowledging my biases and seeking help from those around me, I overcame these challenges and found the strength to rebuild my life.

Su-vastika team at an exhibition stall
Su-vastika team at an exhibition stall

CategoriesPersonal

Unraveling the Su-Kam Saga: A Detailed Look at the IBC

Unraveling the Su-Kam Saga: A Detailed Look at the IBC

Why are Fair Value and Liquidation Value Determined under the IBC?

The Insolvency and Bankruptcy Code (IBC) of India mandates the determination of Fair Value and Liquidation Value for a comprehensive understanding. This article, Su-Kam Saga: A Case for Rethinking the IBC Explained, delves into the intricacies involved. Unraveling the Su-Kam Saga: A Detailed Look at the IBC

corporate debtor undergoing insolvency proceedings.

https://lithiuminverter.in/inverter/the-rise-of-india-as-the-export-hub-for-lithium-inverters/

Unraveling the Su-Kam Saga: A Detailed Look at the IBC

These values serve several crucial purposes:   

  1. Informed Decision Making:
    • Creditors: The fair value provides creditors with a benchmark to assess the viability of potential resolution plans and determine the appropriate level of recovery.
    • Resolution Applicants: Knowing the fair value helps potential buyers evaluate the asset’s worth and structure their bids accordingly.
  2. Transparency and Accountability:
    • Determining fair value and liquidation value ensures transparency and accountability in the insolvency proceedings. It prevents undervaluation or overvaluation of assets, safeguarding the interests of all stakeholders.
  3. Valuation Benchmark:
    • The fair value and liquidation value serve as a benchmark for comparing with the resolution plan’s offer price. If the offer price is significantly below the fair value, it raises concerns about the resolution plan’s adequacy.
  4. Efficient Resource Allocation:
    • By determining the fair value, the IBC facilitates the efficient allocation of resources. It helps ensure that the assets are sold at their actual market value, maximizing the recovery for creditors.
    • Now, here is a catch: If the valuation is done without the knowledge of a promoter, then why not link the promoter and COC based on the Fair value first? If the company is running, then only one can get a fair valuation of the company.

Unraveling the Su-Kam Saga: A Detailed Look at the IBC

The balance between the Promoter Guarantor and the Creditors needs to be balanced. In most cases, the promoter is the personal guarantor of the Corporate debtor, and he is the one who is going to get the brunt of the Insolvency proceedings. First, his company will be taken, and then his personal assets will be taken for the personal guarantee. COC has no responsibility for the fair valuation as they can sell the company to the 1% of the fair valuation as there is no answerability on the part of the COC and promoter after giving the company and his life earnings have no role to play. He can only sit in one corner and see his company, which he built with sweat and blood, ruined before him. The banks make him a willful defaulter and fraud without any basis. Creditors are free from any responsibility as the promoter can not bid for his own company under sec 29A, and the COC can sell the company at any value, no questions asked. Was this the legislature’s intent when defining the IBC Law? I feel the Lawmakers need to interfere here and amend the law by making the valuation process a basis for the Promoter’s integrity or conduct. He should be responsible for paying the balance amount as the personal guarantee after using the fair value as the fair value, although done without his knowledge, should benefit the promoter as he was responsible for creating that much value when the company was taken under the NCLT. I provide an example of Su-kam, which used to be owned by me and was taken over by the COC and RP in April 2018. The moment they took over the company, which was a running company doing 500 CR revenue, and had they done a fair valuation, the company would not have been more than 500 Cr then. But they did the valuation and got two valuations, which were nearly 300 Cr. Now, they ran the company for one year, took further credit from the market, and closed down the company after one year. After closing the company, they kept making legal and other management expenses, did not give the money to the security agencies, deposited the electricity bill for locations in different areas and had a lot of thefts on all the premises. Under the approval of COC, the liquidator sells the company in the Corona period, and the banks get a mere 8 Cr. What kind of a system is this? I was ready to give 250 Cr with the help of the Kotak bank, and they wanted to punish me for that. But what a loss and shame for the nation that the company is sold at a mere 49 Cr. Employees lost their jobs, The suppliers lost money, and two of the suppliers went to the NCLT because of the fall of Su-kam. Dealers and distributors saw the brunt as there was no service support. Customers were left crying as the liquidator ensured no communication number was left in working condition and no person was left to take the calls and tell them the truth. All the market knows is that the company was closed by Mr Kunwer Sachdev as he was the owner, and all the calls got diverted to my mobile number with a lot of anguish from dealers and customers. One can imagine that in one day, there used to be 700 calls for the service, and all these calls were stopped. If the company was destroyed at this level, who would be responsible? Who benefits from this situation? The liquidator and the new buyer of Su-kam. Who acquired properties worth 300 Crore and the brand of Su-kam free of cost, and COC, which was the supreme power, let this happen. But now, if this has happened and the promoter has suffered. The promoter has to go through the personal insolvency process as he will be humiliated again in the newspapers and take all the properties left in his name. The story does not end here as the next is the Promoter having an avoidance application going on in the NCLT, which is now taken over by the new owners of Su-kam, who got the knife in their hand to cut the promoter. COC comes after the promoter’s assets under personal insolvency. The CBI cases and ED cases will never be stopped. So, the outcome of this IBC law is the destruction of entrepreneurship in India. The next generations who have seen things happening to us dare not take risks in life and play the safe game. The tale of Su-Kam is a cautionary one. It highlights the challenges promoters face in the maelstrom of insolvency proceedings. It raises questions about the balance between protecting creditors’ interests and ensuring fair treatment for promoters. And it underscores the need for a more nuanced approach to insolvency, one that considers the broader implications of corporate failures and their impact on individuals and communities.

Unraveling the Su-Kam Saga: A Detailed Look at the IBC

Unraveling the Su-Kam Saga: A Detailed Look at the IBC
Unraveling the Su-Kam Saga

Unraveling the Su-Kam Saga: A Detailed Look at the IBC. This blog offers insight into the intricate details surrounding the Su-Kam saga, providing a detailed look into the IBC process.

CategoriesPersonal

Understanding the Rushed IBBI Guidelines for COC

News of Business Standard newspaper on IBBI guidelines

Understanding the Rushed IBBI Guidelines for COC

Understanding the Rushed IBBI Guidelines for COC is crucial when navigating the complexities of insolvency resolution in India. To fully comprehend the im

plications, it is crucial to focus on understanding the rushed IBBI guidelines for COC.

y-not-be-effective-experts-124082300872_1.html”>Ibbi guidelines for CoC need monitoring mechanism, say IBC experts | Finance News – Business Standard (business-standard.com)

Key Points:

  • The focus is on understanding the recently issued IBBI guidelines for COCs, which some experts believe were rushed.
  • A recent High Court case raised questions about a COC’s decision to sell a company at a significantly lower price than its fair value.
  • The case also points out how the COC, while managing the company during insolvency, may not be held accountable for maintaining its fair value.
  • The author questions the purpose of fair value assessments if the promoter (company owner) doesn’t benefit and the COC isn’t responsible for maintaining it.

Additional Information:

  • The passage defines “fair value” according to the CIRP (Corporate Insolvency Resolution Process) Regulations.

The major point that came out from this High Court judgement was that the COC sold the company at a price which is un imaginable to the people as the fair value of the company was 300 Cr, and after taking over the company, the COC, which was deciding every move of the company what responsibility they have to intact the fair value. As the company was running at the time of going to NCLT, the RP and COC ran it for one year and created a debt of more than 40 Cr before closing it for two years to wash off the responsibility. The company was sold in the Corona period by the Liquidator and COC when the whole world was in a state of shock, and there was no emergency as the company had already been closed for more than two years. The company was closed, and the money in the account was used for legal fees and other expenses rather than keeping the service small call centre or email accounts. There was no one to listen to the Su-kam customers, dealers, employees and vendors, and the promoter was left with all these responsibilities of attending such calls to have the brunt of his failure this way also.

Guidance of valuation

So here, the law point is: Why have fair value at all? Why burden the already sick company with two reputed valuers when no one will give a dam to that report? If the promoter does not get absolved based on his company’s fair valuation and COC is not responsible for taking care of Fair valuation, then what is the need to waste money? That’s my point of view.

Fair Value: Regulation 2(hb) of CIRP Regulations defines Fair Value as “estimated realizable
value of the assets of the corporate debtor if they were to be exchanged on the insolvency
commencement date between a willing buyer and a willing seller in an arm’s length
transaction, after proper marketing and where the parties had acted knowledgeably,
prudently and without compulsion”.

CategoriesPersonal

Elevate Your Brand: The Power of Employee Empowerment

Elevate Your Brand: The Power of Employee Empowerment

When I embarked on the journey to create Su-Kam, Elevate Your Brand: The Power of Employee Empowerment, I understood that a strong brand wasn’t merely a logo or a tagline but a reflection of the company’s soul. However, my initial approach was traditional: focus on the product, the market, and the customer. While these elements are crucial, I soon realized there needed to be a piece that needed to be added: the people behind the brand. From the Inside Out: Building a Brand Through Employee Empowerment became my guiding principle.span>an>

From the Inside Out: Building a Brand Through Employee Empowerment
Sukam

Elevate Your Brand: The Power of Employee Empowerment

The Power of Internal Branding
My epiphany came when I observed the passion and dedication of my employees. They were the ones who brought Su-Kam to life every day. They were the face of the brand, interacting with customers and representing our values. If I could instil in them a deep understanding and belief in what Su-Kam stood for, they would become our most influential brand ambassadors.
Cultivating a Shared Vision.

Elevate Your Brand: The Power of Employee Empowerment

We took a unique approach to our marketing materials by featuring our employees as models on our brochures and posters. This not only saved us money on professional modelling fees but also had a significant positive impact on our team. Employees felt a sense of pride and ownership in the company, knowing their faces were being showcased to potential customers and partners. This boosted morale and created a stronger camaraderie among our workforce, making them more likely to become brand ambassadors without additional effort.

Elevate Your Brand: The Power of Employee Empowerment

To achieve this, I embarked on a journey of internal branding. I started by clearly defining Su-Kam’s mission, vision, and values. These became the guiding principles that would shape our company culture. I communicated these values in every interaction, from team meetings to company-wide events. I encouraged open dialogue, ensuring that everyone felt heard and valued.
Elevate Your Brand: The Power of Employee Empowerment
Empowering Employees as Brand Champions.
I also empowered my employees to be brand champions. I provided them with the tools and resources they needed to understand our products and services in depth. I encouraged them to share their knowledge with customers internally and externally. By doing so, they became more confident and passionate about representing Su-Kam.
The Results
The impact of this internal branding approach was profound. Employees felt more connected to the company and its mission and were more motivated to go above and beyond in their work. As a result, Su-Kam’s brand reputation strengthened, and customer satisfaction increased.
A Valuable Lesson
My experience with Su-Kam taught me a valuable lesson: a strong brand is built from the inside out. By investing in internal branding, I created a company culture where employees were passionate about what they did and proud to be part of the Su-Kam family. This, in turn, translated into a stronger external brand that resonated with customers and the market.
The Best and Great Place to Work – Life at Su-Kam (youtube.com)

From the Inside Out: Building a Brand Through Employee Empowerment
Kunwer

CategoriesPersonal

Cracking the Code: Qualities that Define a Great Product Manager

Beyond the Technical Skills: What Makes a Great Product Manager?

Cracking the Code: Qualities that Define a Great Product Manager

Kunwer Sachdev, the founder of Su-kam, has a wealth of experience in product management and has launched numerous successful and unsuccessful products. He believes that building solid relationships is essential for effective product management, Cracking the Code: Qualities that Define a Great Product Manager

“As a product manager at Su-kam, I had the privilege of launching ‘Chic,’ a groundbreaking inverter product in 2003. In line with Kunwer Sachdev’s emphasis on building strong relationships, I prioritized fostering collaboration among the engineering, design, and marketing teams to ensure the product’s success. My personal passion for innovative energy solutions and a deep understanding of the Indian market were instrumental in driving ‘Chic’s’ development and launch.

Su-kam Chic inverter launched in 2003
Su-kam Chic inverter launched in 2003

Building Strong Relationships: A Product Manager’s Secret Sauce

As a product manager, your success hinges on navigating a complex ecosystem of teams, stakeholders, and customers. One of the most critical factors in achieving this is building solid relationships. By fostering connections with various teams, you can create a collaborative environment, drive innovation, and ensure that your product meets the needs of both your customers and the business.

The Importance of Relationships

  • Enhanced Communication: Strong relationships facilitate open and honest communication, reducing misunderstandings and ensuring everyone is aligned on the product’s goals.
  • Increased Collaboration: When teams work harmoniously, they are more likely to share ideas, provide valuable feedback, and contribute to the product’s success.
  • Improved Decision-Making: By building trust with stakeholders, you can gather diverse perspectives and make more informed decisions.
  • Enhanced Customer Satisfaction: Strong relationships with sales and service teams can help you better understand customer needs and ensure that your product meets their expectations.

Building Relationships: Tips and Strategies

  1. Active Listening: Show genuine interest in others’ opinions and perspectives.
  2. Empathy: Put yourself in others’ shoes and try to understand their motivations and challenges.
  3. Clear Communication: Be clear and concise, and avoid jargon.
  4. Regular Check-Ins: Schedule regular meetings or one-on-one conversations with key stakeholders.
  5. Seek Feedback: Ask for feedback on your performance and be open to constructive criticism.
  6. Celebrate Successes: Recognize and reward team members for their contributions.

https://lithiuminverter.in/lead-acid-vs-lithium-battery/why-are-lithium-batteries-better-than-lead-acid/

Defining the Product: A Clear Vision

A well-defined product is essential for success. When defining your product, consider the following:

  • Unique Value Proposition: What makes your product different?
  • Target Market: Who are the ideal customers?
  • Key Features: What features are essential?
  • Competitive Analysis: How does your product compare to competitors?

Go-to-Market Strategy: Reaching Your Audience

Once you have a well-defined product, develop a go-to-market strategy. This should include:

  • Sales Channels: How will you sell your product?
  • Marketing Channels: How will you promote your product?
  • Pricing Strategy: How will you price your product?

Post-Launch Feedback: Continuous Improvement

After launching your product, gather feedback from customers, sales, and service teams for ongoing product improvement.

Conclusion

Building solid relationships, defining your product, developing a go-to-market strategy, and gathering post-launch feedback are crucial components of effective product management. By focusing on these areas, you can create successful products that meet your customers’ needs and drive business growth.

CategoriesPersonal

Is Your Stabilizer Holding You Back? Innovation at Su-kam Unveiled

Is Your Stabilizer Holding You Back? Innovation at Su-kam Unveiled

Introduction Is Your Stabilizer Holding You Back? Innovation at Su-kam Unveiled is leading the way in transforming how we think about power solutions. If you’re wondering, “Is Your Stabilizer Holding You Back?”, then it’s time to explore the cutting-edge innovations at Su-kam. Discover how “Is Your Stabilizer Holding You Back? Innovation at Su-kam Unveiled” can address your power stability issues.

The Power Guard, a revolutionary power protection device, was born out of a vision to safeguard homes and offices from the detrimental effects of voltage fluctuations. Despite its potential to become a household essential, its journey to market was fraught with challenges.

https://kunwersachdev.com/su-vastika-unveils-new-lithium-battery-wall-mount-model-12-8volts-80ah/

Is Your Stabilizer Holding You Back? Innovation at Su-kam Unveiled
Power Guard

A Vision Ahead of Its Time

From the outset, I envisioned the Power Guard as a product indispensable in every home and office. Its sleek design, advanced features, and superior protection capabilities made it a compelling solution for safeguarding valuable appliances. However, realizing this vision proved to be more challenging than anticipated.

Is Your Stabilizer Holding You Back? Innovation at Su-kam Unveiled

Creating Videos and posting them on a YouTube channel 10 years ago was a move that people would not have imagined. This creates a legacy of showing the work to your audience as well.

(38) Su kam Powerguard (Hindi) – YouTube

Is Your Stabilizer Holding You Back? Innovation at Su-kam Unveiled
Power guard

My efforts to educate customers through video content have undoubtedly contributed to the success of Su-Kam and its products. By embracing YouTube early on, I positioned my company as a leader in the industry and established a strong online presence.

While the journey may have had its challenges, my perseverance and commitment to educating customers have ultimately paid off. The lasting impact of my videos is an example of my vision and dedication to providing valuable information to my audience.

Is Your Stabilizer Holding You Back? Innovation at Su-kam Unveiled
Power guard

Export Opportunities and Challenges

Despite domestic challenges, the Power Guard garnered significant interest in international markets. The product’s innovative design and superior performance resonated with consumers worldwide. However, the export team’s lack of enthusiasm for selling low-value products and inadequate resources limited our ability to capitalize on these opportunities to the fullest extent.

Lessons Learned and Future Outlook

The Power Guard’s journey is a valuable lesson in the importance of effective sales strategies and dedicated teams. While the product may have been ahead of its time, its potential remains undeniable. As power quality issues continue to be a concern, the Power Guard’s innovative approach offers a promising solution for safeguarding valuable appliances.

Conclusion

The Power Guard’s story is one of perseverance and innovation. Despite facing challenges, the product’s potential to revolutionize power protection remains evident. As technology advances, I learn lessons from the Power Guard’s journey.

With the widespread adoption of online platforms and e-commerce in today’s world, the potential for the Power Guard to reach a vast consumer base is even greater. Leveraging the power of digital marketing and e-commerce platforms, I could have effectively promoted and sold the Power Guard directly to consumers without relying solely on traditional sales channels.

Combining my YouTube efforts with a strong online presence on e-commerce giants like Amazon and Flipkart would have allowed me to reach a wider audience and generate significant sales. Social media platforms and influencer marketing could have created buzz and driven awareness around the Power Guard’s benefits.

Given the current digital marketing and e-commerce landscape, the Power Guard has a promising future. By capitalizing on these opportunities, I could have positioned it as a leading power protection solution and achieved substantial commercial success.

CategoriesPersonal

Discover the Power and Safety of Su-kam’s Plastic Inverter

Discover the Power and Safety of Su-kam’s Plastic Inverter

In the bustling world of electrical appliances, Su-kam, a trailblazer in the Indian market, carved a niche with its groundbreaking innovation:Discover the Power and Safety of Su-kam’s Plastic Inverter the Chic inverter. This revolutionary product, born out of a quest for safety and aesthetics, transformed the industry and solidified Su-kam’s leadership position. Discover the power and safety of Su-kam’s plastic inverter and how it revolutionized consumer expectations.

It all began with a simple yet profound observation. Customers were concerned about the safety hazards of traditional metal inverters, particularly in damp conditions. Kunwer Sachdev, the visionary behind Su-kam, recognized the need for a safer alternative. The idea of a plastic inverter, a novel concept at the time, sparked a wave of innovation within the company.

Overcoming initial scepticism from the research and development team, Su-kam embarked on a challenging journey to create a plastic inverter that could withstand the high temperatures generated by the internal circuitry. Incorporating a temperature sensor and making strategic circuit modifications ensured the inverter’s safety and reliability.

The GE plastic division was pivotal in providing innovative PC ABS material. This cutting-edge material, relatively new to the Indian market, was instrumental in crafting the Chic inverter’s durable and aesthetically pleasing exterior.

The name “Chic” was chosen with deliberate intent. It evoked a sense of beauty, elegance, and appeal, reflecting Su-kam’s confidence in their creation. The launch of the Chic inverter was met with resounding success, marking a turning point in the industry. Its innovative design and attractive name captivated consumers, demonstrating the power of effective branding.

The Chic inverter’s impact extended far beyond its initial popularity. It became a symbol of Su-kam’s commitment to innovation and customer satisfaction. The product’s success solidified the company’s position in the market and inspired competitors to follow suit, leading to advancements in inverter technology.

The result was the Chic inverter, a revolutionary product that replaced the conventional metal casing with a durable plastic exterior. This innovative design offered several advantages:

    • Enhanced Safety: The plastic casing provided superior insulation, reducing the risk of electric shocks in damp environments.
    • Durability: The high-quality plastic material used in the Chic inverter ensured its long-lasting performance and resistance to wear and tear.
    • Aesthetics: The chic, modern design of the inverter adds a touch of elegance to homes, making it not just a functional appliance but also a stylish accessory.

The Chic inverter’s success was attributed to its innovative design and effective branding. The name “Chic” perfectly captured the product’s style and functionality, making it instantly appealing to consumers.

Discover the Power and Safety of Su-kam's Plastic Inverter
Chic Inverter of Su-kam
Discover the Power and Safety of Su-kam's Plastic Inverter
Inverter

Inverter – Fairy

Building upon the resounding success of the Chic inverter, Su-kam embarked on another ambitious project: the FairyQueen. This unique inverter, designed to resemble a locomotive engine, was envisioned as a stylish and functional addition to homes, particularly bedrooms.

The FairyQueen’s innovative design and aesthetic appeal were undeniable. Its resemblance to a locomotive engine added a touch of whimsy and nostalgia, making it a standout product. However, despite extensive testing and validation, FairyQueen’s launch was marred by a critical oversight: packaging issues.

The packaging for the FairyQueen proved inadequate, resulting in damaged products upon arrival. This unfortunate mishap shattered the innovative design’s initial positive impression, plummeted customer confidence, and derailed FairyQueen’s success.

The FairyQueen’s failure was a stark reminder of the importance of meticulous attention to detail, even in the face of success. A seemingly minor oversight in packaging can have far-reaching consequences, undermining the hard work and innovation that goes into product development.   

While the FairyQueen’s innovative design and aesthetic appeal were undeniable, the packaging flaw proved insurmountable. The model’s failure was a setback, but it also offered valuable lessons about risk management and the critical role of packaging in product success.   

Su-kam learned from this experience, recognizing the need to invest in robust packaging solutions to protect their products during shipping and handling. This setback catalyzed improvements in their quality control processes, ensuring that future products would be delivered to customers in pristine condition.

Despite the challenges faced by the FairyQueen, Su-kam’s commitment to innovation and product excellence remained unwavering. The company continued to push the boundaries of inverter technology, introducing new models and features that catered to evolving customer needs. The lessons learned from the FairyQueen’s failure served as a valuable foundation for future successes.

Discover the Power and Safety of Su-kam's Plastic Inverter
a news story in The Hindu

Discover the Power and Safety of Su-kam's Plastic Inverter