A Journey from Selling Pens to Empowering Industries

A Journey from Selling Pens to Empowering Industries

My entrepreneurial journey began in the most unlikely of places: selling pens. As a teenager, alongside my brother Kamal, I embarked on a journey that would shape my life and career. Little did I know then that those humble beginnings would lead me to become a pioneer in the inverter industry.

Our venture started as a simple means to support our family. With no prior experience in sales or business, we hit the streets, peddling pens to stationary dealers across various cities. The challenges were immense. Convincing shopkeepers, collecting payments, and dealing with the uncertainties of the market were all part of the learning curve. Kunwer Sachdev story 

A Journey from Selling Pens to Empowering Industries

In the midst of these early struggles, we stumbled upon a unique opportunity. The pens we were selling were unmarked, and we decided to brand them ourselves. The Datsun brand, inspired by the popular car company of the time, became our first foray into branding. This seemingly small step was a significant turning point.

As we continued to sell branded pens, I began to appreciate the power of a strong brand identity. It was during this time that the idea for Su-kam, a brand that would eventually become synonymous with inverters, first took shape.

Our early experiences selling pens taught me invaluable lessons about sales, distribution, and customer relationships. I learned the importance of persistence, adaptability, and understanding the needs of my customers. These skills would prove to be invaluable as I transitioned into other industries without much struggle for sales.