Business India
THE MAGAZINE OF THE CORPORATE WORLD
November 10 to 23, 2003
10th 23rd November 2003
Mr. Kunwer Sachdev’s journey, as chronicled in the 2003 Business India article “Igniting the power back-up industry,” is a testament to his visionary entrepreneurial spirit and his pioneering approach to marketing himself and his company, Su-Kam. Long before the era of social media and ubiquitous personal branding, Sachdev understood the power of storytelling and strategic media engagement. He recognized that to build a successful brand, he needed to establish not only a quality product but also a compelling narrative.
The Business India article, published when Su-Kam was already India’s largest inverter company with a turnover of Rs 80 crore, served as a powerful platform for Sachdev to showcase his entrepreneurial zeal and his ambitions for the future, notably his foray into the battery business. The article highlights his humble beginnings, a stark contrast to his burgeoning success. It paints a vivid picture of a young Sachdev, a statistics student at Hindu College, dreaming of owning a business, a dream that was often met with skepticism and laughter from his family and friends. This narrative of overcoming adversity and achieving the seemingly impossible resonated deeply with the Indian audience, who value hard work and perseverance.
Sachdev’s early entrepreneurial ventures, including his stint in his brother’s pen distribution business and his subsequent entry into the cable TV accessories market, are portrayed as steppingstones in his journey. The article emphasizes his ability to identify emerging market opportunities and his willingness to take calculated risks. His early success in the cable TV accessories business, including securing exclusive distribution rights for Echo Star, USA, provided him with the financial foundation and the confidence to pursue his larger ambitions.
However, what truly set Sachdev apart was his understanding of the importance of strategic communication. The Business India article was not merely a report on Su-Kam’s financial performance; it was a carefully crafted narrative that positioned Sachdev as a visionary leader and Su-Kam as an innovative company. By sharing his personal story and his business insights, he humanized his brand and created a connection with his audience.
The article also highlights Sachdev’s forward-thinking approach to business. He recognized the cyclical nature of industries and proactively sought new avenues for growth. His decision to enter the power back-up industry, driven by the persistent problem of power shortages in India, demonstrates his ability to anticipate market needs and capitalize on emerging opportunities. This strategic move, coupled with his proactive marketing efforts, propelled Su-Kam to the forefront of the power back-up industry.
In essence, the 2003 Business India article serves as a crucial document in understanding Mr. Kunwwer Sachdev’s early mastery of self-marketing. He understood the power of a good story, and that telling his story, told the story of Su-Kam. He used this powerful tool to solidify his place as an innovative leader and his company as a market leader. He was one of the first people to understand how to leverage the media to tell his story.
Disclaimer: It is important to note that while Mr. Kunwer Sachdev founded Su-Kam Power Systems, he is no longer associated with the company as of 2019. Any information regarding his involvement in the company’s operations, strategies, or future plans reflects his tenure prior to that date. Therefore, any discussions or analyses of Su-Kam Power Systems should be considered in the context of his past contributions and not his current association with the company.