A Spark Ignites: to Su-Kam manufacturing

I’ve always been a voracious reader, and books  have played a pivotal role in shaping my journey. One particular book, read around 2001 or 2002, left an indelible mark on me: Made in Japan by Akio Morita.
At the time, I was embarking on my entrepreneurial journey and starting to manufacture products. The prevailing sentiment was that exporting Indian goods was a daunting task. But Made in Japan offered a different perspective. It chronicled how Japan, once a nation in ruins, rose to become a global manufacturing powerhouse, largely thanks to the vision and determination of individuals like Akio Morita.
I was captivated by Morito’s story. He envisioned creating Sony products and selling them worldwide, even when faced with overwhelming odds. This book, which I read three times, taught me that the thought process is paramount. It’s about having a clear vision and holding onto it, even when faced with challenges.
Inspired by Morito’s example, I began to question why I couldn’t create a successful brand and innovative products in the inverter UPS field. Su-Kam was born out of this belief. While I was motivated by various books at different stages of my journey, Made in Japan was a particularly influential force in shaping my manufacturing, branding, and export strategies.
In those days, access to books was limited, and digital versions were nonexistent. I had to physically visit bookstores or libraries to find the books I wanted. This added a layer of challenge and appreciation for the written word.
Made in Japan was more than just a book; it was a catalyst that ignited a spark within me. It provided the inspiration and the belief that I could achieve extraordinary things.

• By Kunwer Sachdev, Founder of Su-Kam